Webinar - The Organic Supplement Shopper

May 18, 2021

Webinar Overview

Title: The Organic Supplement Shopper: Demand, Demographics and Beyond

Original Air Date: Tuesday, May 18, 2021

Time: 1pm - 2pm ET

The organic supplement market is $1.7B with a 10% growth rate,[i] and shows no signs of slowing. 90% of organic shoppers said organic is more important to them than ever.[ii] Millennials are the most likely to buy organic, but brands should consider the needs of the senior population to cast a wide innovation net. Lonza will be joined by Mintel’s leading organic market expert. 

Join to uncover:

  • Who the organic supplement shopper is and what motivates them
  • How organic labeling affects purchase decisions
  • Functional organic innovation ideas to help you hit hot categories like immune health and collagen supplements 

[i]McNeil M, COVID-19 will shape organic industry in 2020 after banner year in 2019 6-9-20, Organic Trade Association.
[ii] Mintel. Natural and Organic Food Shopper: Incl Impact of COVID-19 – US – July 2020. 

Meet Our Speakers


Shelby Linville

Business Intelligence Specialist, Lonza 

Shelby Linville holds a Bachelor’s of Science degree in Business Administration. Shelby brings three years of extensive marketing research, consumer insight and customer engagement expertise in the hard capsule, ingredient and dietary supplement nutrition category.


Lynn Dornblaser

Director of Innovation & Insight, Mintel

Lynn Dornblaser brings more than 30 years of product trend knowledge to her work at Mintel. She applies her unique perspective on the market and new product development to tailored client research and to extensive public speaking.


Juliana Erickson

Global Marketing Manager, Lonza

Juliana Erickson has 25 years of experience in the dietary supplement industry, with extensive expertise in branded ingredient science, innovative product launches, marketing strategies, consumer trends, and syndicated data analysis.

Watch on-demand